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    Soft drinks firm wins sponsorship of Colombian soccer

    By Reuters

    Thursday, November 5, 2009

    Colombia's biggest soft drinks producer Postobon won the right to sponsor the country's soccer on Thursday after beating off rivals in a "cola war", a leading sports director said. Postobon made a better offer than Coca Cola and the Spanish bank BBVA, which came into the bidding at the last minute. Ramon Jesurun, president of the Dimayor, which runs Colombian professional soccer, said the deal was for five years. "Postobon's sponsorship is for 45 billion pesos ($22.7 million), plus an extra 2 ...

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