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    Shirt sponsorship set for recession reality

    By Phil Holland

    Tuesday, March 31, 2009

    While television money is set to increase for the Premier League's 20 clubs thanks to new deals beginning after next season, sponsorship revenues look set to tumble as the reality of the economic downturn impacts on the clubs' other key money-maker. In February the Premier League pulled-off a coup, negotiating domestic television rights deals worth £1.706bn for three seasons from 2010, thereby defying the forecast of many broadcasting industry observers by increasing the value of the current ...

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