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    The struggle for shirt sponsorship

    By Uli Hesse-Lichtenberger

    Tuesday, October 7, 2008

    I know from your e-mails and comments that you're not necessarily interested in the latest gossip from the Bayern Munich camp and that many of you quite like stories about smaller clubs or tales from times past. So let me rewind the clock roughly 35 years back now. Actually, what follows is in some roundabout way connected to the last column, about Dietmar Hopp's Hoffenheim. You may recall that I mentioned two other well-known former patrons in that piece, Fortuna Cologne's Jean Löring and Wa ...

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