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IndyCar deal with Izod a real shot in the arm

By John Oreovicz

Friday, November 6, 2009

"Let's get the party started!" With those words from Indy Racing League vice president of public relations John Griffin, the IndyCar Series rolled out the red carpet for its first title sponsor since 2001. With the marketing muscle of Phillips-Van Heusen Corp. behind it, the Izod IndyCar Series may finally get noticed as "The Fastest Race in the World." At first glance, the notion of an apparel brand and a racing series teaming together doesn't add up. But if you look at the initiatives take ...

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