We're trying to improve Conversations.
Please take a brief survey and help us out.

Georges St. Pierre signs major endorsement deal

By Jake Rossen/Sherdog.com

Thursday, November 5, 2009

It's a slow burn, but the sport and its participants are increasingly being perceived as something other than Neanderthals: Georges St. Pierre, who recently signed a deal with Gatorade, is now a spokesfighter for apparel brand Under Armour. The company previously had outfitted Frank Mir for his UFC 100 weigh-in. What took them so long? St. Pierre is what the sport could use more of: a respected, respectful athlete who looks and moves as though he comes from a different genetic area code. It's ...

Read full story | Create Your Profile

Activate your ESPN Profile!

Sort comments by: Most Recent | First Posted

Comments that include profanity, or personal attacks, or antisocial behavior such as "spamming" or "trolling," or other inappropriate comments or material will be removed from the site. We will take steps to block users who violate any of our terms of use. You are fully responsible for the content that you post.


Conversations in Real-Time

CONTESTS & PROMOTIONS

ESPN Fantasy Salary Cap
Create your own fantasy game day living room and win BIG!
Heisman Vote 2009
Vote for the next Heisman winner and enter for a chance to win a trip to the awards show. Mor
Engineered to Win Challenge
Test your football smarts by playing NFL trivia and enter each week for a chance to win a 2010 GMC Sierra.