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Mega-brand players just too big to tweet

By Ryan Corazza
Special to ESPN.com

Tuesday, October 6, 2009

Those following the career arc of LeBron James know he's more than just the most talented basketball player on the planet. He's a brand. James has clothing and his own shoe under the Nike umbrella as well as several other endorsements; a documentary about his high school basketball team; a book about those same high school days that he co-authored with Buzz Bissinger; he's starring in a movie that starts filming this coming summer; he was invited to and attended the Allen & Co. media-indust ...

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