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Somethin' in the Dallas air(waves)

By Carlos Oikión
Special to ESPNdeportes.com

Monday, October 5, 2009

ARLINGTON, Texas -- Mexico's passion for the Dallas Cowboys goes back to the beginning of the 1970s. Back then, the loyalty for the team was developed via radio and television. Former general manager and Hall of Famer Tex Schramm developed the biggest radio broadcasting network in the United States, which included 16 Spanish-language stations in seven states and Mexico. "The CID company bought the broadcasting rights at a cheap lower rate to air the Cowboys' games, and then rented broadcas ...

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