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Saturdays in SoHo

By Jesse Huffman

Wednesday, September 16, 2009

From the corner of Crosby and Broome, it's easy enough to spot the flag announcing "Saturdays" and mistake it for one of the many the fashion boutiques and big-brand outlets that draw in the shopping throngs to Manhattan's swank SoHo district. A few steps closer, you'll catch the accompanying smaller print: "Surf NYC." A surf shop in SoHo? Not your average business plan. But Josh Rosen isn't your average retired pro snowboarder. Read the full story here.

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