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By Len Pasquarelli
ESPN.com Tuesday, September 8, 2009 Not all that long ago, "marketing" an NFL franchise was an uncomplicated formula: Create the schedule, generate some media buzz around it, throw open the gates, sell out the stadium, kick off as close as possible to the appointed time and then count the receipts. Not anymore. Despite its preeminent status, the NFL has learned a difficult lesson from the current lagging economy: The league simply isn't recession-proof. While most fans still wait avidly for Sunday afternoons and Monday evening ... Activate your ESPN Profile!
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