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Brand vs. mission? Danica has to decide

By John Oreovicz
ESPN.com

Wednesday, August 19, 2009

In the good old days, when drivers switched from one series to another, all they took was their helmet and their talent. These days they have to carry along their business and their brand. So says Danica Patrick, who has apparently entered a midlife crisis at age 27, because she says she is seriously contemplating making the move from the IndyCar Series into NASCAR stock cars. Why would Danica, who has not come close to achieving her self-stated open-wheel goals of winning the Indianapolis ...

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