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Economy means getting creative

By David Newton
ESPN.com

Wednesday, August 19, 2009

CHARLOTTE, N.C. -- All 160,000 seats at Bristol Motor Speedway have been sold for Saturday night's Sprint Cup race. That's a good thing in tough economic times in which there have been attendance drops at 16 of the first 23 events, ranging from a decrease of 2,000 at Watkins Glen to 60,000 at Indianapolis Motor Speedway. According to track estimates, 246,800 fewer people have attended Cup races in 2009. That's a decrease of 8.7 percent from a year ago, even with the lower ticket prices that mo ...

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