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Smart acts conjure Lollapalooza energy

By Paul Shirley
Special to ESPN.com

Friday, August 7, 2009

In a recent encounter with my television, I was bothered by one piece of an otherwise brilliant Dos Equis ad campaign. The commercial in question states that the Most Interesting Man in the World has never had a conversation about the weather, not even in a hurricane. (I'm paraphrasing.) This worried me. I, like everyone, like to think of myself as interesting, and I talk about the weather all the time. In an effort to shore up my level of interestingness, I gave the commercial some th ...

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