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Volcom's Ecological Thinking

By Jon Coen

Thursday, July 2, 2009

Each season, we're seeing more and more great products that aren't going to contribute to choking out the earth in the way they are made, what they are made of, where they go, and how they are transported. Unless we pick up plastic debris on the beach, chop it up, make it into textiles, sew together a trunk shape, and create our own graphic using organic blackberries, we're all consumers and continuing the process. But there are certainly ways to lessen our impact. And it's great to see the ...

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