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The method to our madness

By Peter Keating
ESPN The Magazine

Tuesday, June 30, 2009

The Ultimate Standings measure how much MLB, NBA, NFL and NHL franchises give back to fans for all the time, money and emotion we invest in them. Here's how: Working with Maddock Douglas, a Chicago consulting firm, we polled 1,000 fans across North America to find out what they want most from their favorite teams. Our survey covered 21 topics, from "has strong leader as coach" to "players who act professionally on and off the field" to "provides avenue for fan feedback." Then ESPN.com asked fa ...

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