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Ultimate Standings

By Peter Keating
ESPN The Magazine

Tuesday, June 30, 2009

This article appears in the July 13 issue of ESPN The Magazine. Financial analysis provided by the Warsaw Sports Marketing Center at the University of Oregon. In the year since The Magazine last calculated its Ultimate Standings, the world has gone to hell in a handbasket. Banks have collapsed, markets have crashed, millions of Americans have lost their homes, and millions more have lost jobs. Many sports teams spent the past decade squeezing customers for every last dollar; they suddenly fi ...

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