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By Ravi Ubha, ESPN.com
Wednesday, June 24, 2009 Move over, David Beckham. Here comes Brand Novak Djokovic. Not content with a solitary Novak eatery already in place in tennis-mad Belgrade, reports emanating from Serbia suggest a chain of restaurants with the same name is due to open across Europe when the economy picks up. The Djokovic family, spearheaded by sometimes-controversial dad Srdjan, is highly ambitious. The cuisine is described as international, encompassing Spanish, Argentine and Italian, according to a Blic newspaper review. ... Activate your ESPN Profile!
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