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The man who lit the fire under Jordan

By Scoop Jackson
Page 2

Monday, June 1, 2009

When does something go from urban legend to rumor to reality? I had heard the stories about the guy who made Michael Jordan become the greatest ever, but I didn't want to believe them. Or believe such a guy even existed. But the other day, while searching for a motivator to help me better understand how I could reach that W.C. Heinz level all sportswriters aspire to reach, I was led to the greatest motivator of all. Of all the people I sought out -- Oprah, Tony Robbins, Dr. Phil, Les Brown, Bust ...

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