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De-Juicing a Fathead

By Chris Sprow

Wednesday, March 11, 2009

During the period in which Barry Bonds was taking enough cream and clear to make Big Brown blush, his hat size increased from 7 1/8 to a full 7 1/4, even though he went with the pared down shaved look. A good marketing opportunity for then upstart Fathead, right? Not exactly. "We couldn't have done a Barry Bonds Fathead if we wanted to," says Linda Castillon, Fathead's VP for Licensing. But that's because Fathead was perhaps spared the clash between fans of the embattled slugger and the lou ...

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