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The Morning According To Us

By Chris Sprow

Tuesday, February 17, 2009

In the current issue of The Economist, the question is asked, are sports somehow recession-proof? The question itself implies a certain grounded stability amidst economic tornado season. Central logic: sports are more immune to the troubles because of myriad forms of revenue. If attendance is down, TV contracts for billions, signed years in advance, guarantee revenue. Jerseys and hot dogs are still sold. Beer is still consumed at $6 a cup (and often). Luxury boxes still sell. Players making ...

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