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Brian France doing it his way

By David Newton
ESPN.com

Thursday, February 12, 2009

DAYTONA BEACH, Fla. -- Maybe he just needs a cool nickname. His dad was called "Little Bill" and his granddad "Big Bill," after all. Brian? Sounds too plain. Not intimidating enough to take over a position that once was described as a "benevolent dictatorship." As NASCAR faces one of the toughest economic stretches in its 61-year history, the man in charge still searches for an identity, at least a public one. Inside the walls of the organization his family founded, he's considered the right m ...

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