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Let the drama begin ...

By Marty Smith
ESPN.com

Friday, January 30, 2009

Many NASCAR prognosticators foresee a tough year for the industry. Money's hard to come by in the struggling economy, and multiple organizations -- even some formerly positioned among the elite -- have joined forces just to stay afloat. It stands to reason, too, that penny-pinching fans may be apt to stay home from the racetrack, and as a result venues nationwide have reduced ticket prices. But amid eye-popping mergers and hundreds of layoffs, optimism still permeates the sport. Invariably at t ...

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