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Is Helfant ready to lead the ATP brigade?

By Peter Bodo, TENNIS.com

Monday, January 12, 2009

The ATP has a new executive chairman and president, former Nike honcho Adam Helfant. The relative youth of the new EC tells you something right off the bat: The ATP was looking less for a presiding senior strategist than a young pup eager to build a reputation … and perhaps an empire. One of the most striking aspects of this choice is that, once again, the ATP has decided to go outside the game for its leadership. Tennis always faces a dramatic dilemma in this regard: Do you recruit a lead ...

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