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By Chad Millman
Wednesday, November 26, 2008 [Ed's Note: Chad Millman is a Senior Deputy Editor at ESPN The Magazine, and once wrote a book called The Odds. His column takes a close look at the culture surrounding the bet.] All hail Rams O-lineman Richie Incognito, heretofore known as the NFL wise man. No joke. He may get into trouble, but the guy makes some keen observations. Heading into the Rams-Bears game this past weekend in St. Louis, Incognito called out his hometown fans, saying, "They don't know how to cheer, when to cheer. We ... Activate your ESPN Profile!
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