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In the NBA, and life, it's all about getting your reps

By Bill Simmons
Page 2

Wednesday, November 26, 2008

Just four weeks into the season, we're down to six contenders for the 2009 NBA title: Cleveland, Boston, Los Angeles, New Orleans, Utah and San Antonio. The first three are the favorites; the second three are the long shots. And they have one thing common. Reps. Reps are easy to understand: The more you do something, the better you will be. LeBron James (and the Cavaliers, by proxy) jumped a level this season because he banked those Superstar Reps. The Celtics survived a grueling championship ...

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