We're trying to improve Conversations.
Please take a brief survey and help us out.

...Lost Their Minds

By Jon Coen

Friday, November 14, 2008

About 20 years ago, Gotcha ran an ad campaign, called "If you Don't surf, Don't start." The premise behind these popular ads was to present an undesirable image and counter that to the cool surfer lifestyle. You had the middle-aged geek, the chubby white tough guy, and the plaid cowboy. It was a truth and a contradiction at the same time. At the height of the neon nightmare, the surf industry was starting to come into its own. As much as the tag line inferred that "surfers are cool and indiv ...

Read full story | Create Your Profile

Activate your ESPN Profile!

Sort comments by: Most Recent | First Posted

Comments that include profanity, or personal attacks, or antisocial behavior such as "spamming" or "trolling," or other inappropriate comments or material will be removed from the site. We will take steps to block users who violate any of our terms of use. You are fully responsible for the content that you post.


Conversations in Real-Time

CONTESTS & PROMOTIONS

ESPN Fantasy Salary Cap
Create your own fantasy game day living room and win BIG!
Heisman Vote 2009
Vote for the next Heisman winner and enter for a chance to win a trip to the awards show. Mor
Engineered to Win Challenge
Test your football smarts by playing NFL trivia and enter each week for a chance to win a 2010 GMC Sierra.