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The mystery of the Major League Baseball logo designer

By Paul Lukas
Page 2

Wednesday, November 5, 2008

Journalists get bylines, photographers get photo credits, and artists get to sign their paintings. But designers rarely get public credit for their work -- they're just vendors providing a service for a client. No signature, no credit, no copyright, no royalties. All of which can lead to confusion and conflict down the road. Consider, for example, the Major League Baseball logo. It's a masterpiece of modern brand design, it's more iconic and visible than ever, and it turns 40 years old next yea ...

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