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The 2009 NEXT Campaign: And so, it begins

By Magazine Staff

Monday, November 3, 2008

ESPN The Magazine's 2009 NEXT campaign has begun. Unsure of what NEXT is? It's a ten-year concept for The Mag, in which editors and writers work to identify the athletes (and concepts) about to break out. The very first cover of ESPN The Magazine ever was this right here: a NEXT issue spotlighting Kobe Bryant, Eric Lindros, Alex Rodriguez and Kordell Stewart circa winter 1998 (hey, three out of four ain't bad!) Since then, we've selected such icons as LeBron James and Brian Urlacher as NEXT. ...

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