We're trying to improve Conversations.
Please take a brief survey and help us out.

Kodak ending 22-year sponsorship of NASCAR

Associated Press

Monday, October 27, 2008

ROCHESTER, N.Y. -- Eastman Kodak Co. is ending its 22-year sponsorship in NASCAR and putting more sports marketing dollars into professional golf. The photography pioneer, betting its future on electronic imaging, said Monday the realignment fits better with a new effort to highlight its brand digitally, such as on PGA Tour scoreboards. Kodak also wants to engage more customers overseas since 60 percent of its sales are outside the United States. Kodak said it is also ending a four-year spons ...

Read full story | Create Your Profile

Activate your ESPN Profile!

Sort comments by: Most Recent | First Posted

Comments that include profanity, or personal attacks, or antisocial behavior such as "spamming" or "trolling," or other inappropriate comments or material will be removed from the site. We will take steps to block users who violate any of our terms of use. You are fully responsible for the content that you post.


Conversations in Real-Time

CONTESTS & PROMOTIONS

ESPN Fantasy Salary Cap
Create your own fantasy game day living room and win BIG!
Heisman Vote 2009
Vote for the next Heisman winner and enter for a chance to win a trip to the awards show. Mor
Engineered to Win Challenge
Test your football smarts by playing NFL trivia and enter each week for a chance to win a 2010 GMC Sierra.