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Oakley and Fuel TV Take 'The Daily Habit' To The Snow

By Press Release
Fuel TV

Thursday, October 23, 2008

Last year Oakley debuted the REVTour, a pre-season, on-snow demo designed to communicate the message of Oakley's High Definition Optics (HDO) to the masses. Oakley reps invited top accounts as well as local consumers to interact one-on-one with the brand through on-hill shred days with Oakley athletes, custom goggle bars, educational Oakley HDO technology tours through the Rolling O Lab, parties, music acts, movie premiers and more. This year the tour aims to kick-off the snow season by reachin ...

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