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How the realization Federer is human boosted his appeal

By Kamakshi Tandon
Special to ESPN.com

Monday, October 20, 2008

Imagine being perhaps the greatest player of all time and being more embraced through defeat than victory. Strange but true -- more of Roger Federer's compatriots watched him lose his Wimbledon crown to Rafael Nadal this year than saw him win his first and fifth Wimbledon titles put together. Swiss TV ratings for the summer's epic five-set final were 1.12 million -- nearly 15 percent of the country, or the equivalent of about 44 million viewers in the United States. Only 545,000 watched his m ...

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