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STEROID NATION: TRACKING THE REVIVAL OF REPUTATIONS

By Shaun Assael

Thursday, October 16, 2008

We don't really need a college professor to explain this fact: the reputations of the major league players linked to the BALCO scandals have suffered in the last few years. But as the fallout from baseball's steroids era settles, one of them has quantified how well those big leaguers are doing at restoring their reps. Michel Haigh, an assistant professor at Penn State's College of Communications, looked through three years worth of press clips to determine whether the crisis respo ...

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