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Obama campaign goes virtual with video game ads

ESPN.com news services

Wednesday, October 15, 2008

If you thought you could escape the onslaught of political ads in the final weeks of the campaign by avoiding television and just playing video games until Nov. 4, think again. Democratic presidential candidate Barack Obama has brought his bid for the presidency to the virtual world by buying ad space inside numerous popular video games, including "Guitar Hero" and Madden 09." The in-game ads will appear in 18 video games and will promote VoteforChange.com, an Obama Web site that encourages ...

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