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State Of The Fan

By Peter Keating

Monday, October 13, 2008

You still love sports, but our annual fan survey finds you feeling more distanced from the action than ever. One company has a plan to bring you back. Will you take the bait? A drum bangs, a matador strides onto the arena floor, the night sky flutters white as 23,000 screaming fans wave kerchiefs. Suddenly, a high-pitched grinding noise pierces the roar at the Plaza de Toros de Las Ventas in Madrid. Bulls have been gored here almost every Sunday since 1931, but when the matador drops his cap ...

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