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THE MORNING ACCORDING TO US

By Chris Sprow

Tuesday, September 23, 2008

The NFL loves nothing more than its stars. Stars can define a league. Especially one whose biggest ancillary pastime is fantasy, after all. Then there's the business side. If you have a Super Bowl with a Brady and a Manning, ad sales trend up. Of course, the NFL is in the disposal business too. The average player lasts just over three seasons, and many never come close to qualifying for a pension, to see them through the longterm effects of those injuries. So as a league, your selling point is ...

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