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Bivens' missteps starting to add up

By Eric Adelson
Special to ESPN.com

Friday, September 5, 2008

The discriminatory guideline is gone. Now it's time for Carolyn Bivens' moneygrubbing to follow. For years now, the LPGA commissioner has come up with all kinds of tone-deaf ways to expand her tour's brand and bring in cash. Asking all players to learn some English is only the latest and greatest example. The goal is understandable -- all businesses have to be aware of the bottom line -- but the execution has been awful. Bivens has angered everyone -- players, sponsors, media, fans and now a ...

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