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THIS JUST IN

By Luke Cyphers

Thursday, August 28, 2008

How much do you want it? Every athlete from high school on up has heard the question. It's a rhetorical hammer in a coach's motivational toolbox. Now, with gas prices leaping and the U.S. economy diving, it pounds at the head of anyone involved in sports. Even fans. How much do I want to drive that RV to the race? How much do I want that seat in the new Yankee Stadium? How much do I want my mid-major team to fly across the country just to be shellacked by USC? In simple economic terms, t ...

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