By Luke Cyphers

Saturday, August 23, 2008

There's a competition after the competitions that makes for some interesting analysis—the contest among Olympics sponsors for attention. Big companies vying for a piece of rings pie try to get out their message at tremendous cost, whether it's that Usain Bolt wears Puma or Michael Phelps uses Visa. We came away impressed with one pitch in particular: that of GE Healthcare. Yes, we know GE owns NBC, which is a competitor, but we've already ripped their coverage, and we believe in being ...

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