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This Slednecks Goes To 11

Monday, August 18, 2008

Slednecks—the company—is based in Flagstaff, Ariz. A small-time film company once upon a time, it has mushroomed into action sports juggernaut: A leading purveyor of outerwear, casual wear, beanies, hoodies, and the like. Slednecks—the name—has long been synonymous with cutting-edge snowmobile riding, but its brand cachet now extends beyond sledding aficionados in Snow Belt states. Take, for instance, certain decals on NASCAR's No. 92 car. But it's also still a film company. ...

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