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WHAT'S YOUR SIGN?

By Ryan McGee

Thursday, August 14, 2008

When NASCAR gathers this week in Michigan, unbeknownst to most in the paddock, the numbers that determine their collective worth are being compiled in a nondescript office just down the road from their Ann Arbor hotels. That's where the researchers at Joyce Julius and Associates are busy recording every sponsor decal, mention and logo that manages to make its way onto the TV screen, radio airwaves, or into print. An idea? Well… If the Goodyear blimp flies through the sho ...

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