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San Jose makes building a dynasty look easy

By Jack McCarthy
Special to ESPN.com

Wednesday, July 23, 2008

There's no great secret to success for the San Jose SaberCats. Stable management and front-office staff, stars who stick around, effective marketing and a rabid fan base are among the ingredients that make for an organization that's the envy of the Arena Football League. "They do a real good job with their fan base," said David Alioto, executive vice president of business operations for the San Jose Earthquakes of Major League Soccer. "They have a strong marketing program, including consisten ...

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