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By Jake Rossen
Sherdog.com Sunday, July 20, 2008 The MMA consumer had some rough choices Saturday night, Sophie Zawistowski-style: watch a four-hour advertisement for a clothing company that takes its design cues from prison-cell etchings -- and pay $39.95 for the privilege -- or catch a three-hour block of free fights with roughly two hours and 45 minutes of commercials. It gets worse -- witness the most formidable challenge in years for Russian concussionaut Fedor Emelianenko, or Anderson Silva's carbohydrate-fueled bid for 205-pound supre ... Activate your ESPN Profile!
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