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Knee surgery brings new resonance to Tiger's toughness ad

By Eric Neel
Page 2

Wednesday, June 18, 2008

It couldn't have felt any better or been any more poignant and still have been a television commercial. As Tiger Woods fought off excruciating pain and Rocco Mediate to win his most improbable, most dramatic major title, Nike's poetic new spot, "Never," featuring the words of Tiger's father, Earl, revealed the roots of his legendary mental toughness and brought chills to viewers' spines. It was as if Nike had composed not only the spot but the tournament, too. Debuting on Father's Day, the ad ...

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