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Is Tiger tough enough? New Nike spot asks his late father

By Eric Neel
Page 2

Thursday, June 12, 2008

In Nike's new Tiger Woods commercial entitled "Never," Earl Woods' recorded voice plays over clips of his son, as a boy and as a man, practicing his legendary swing. Full of gravitas and pathos, it's at once the voice of the guru who raised the greatest golfer who has ever lived and the voice of the absent father who died of cancer a little more than two years ago. While Tiger starts and stops his swings, Earl explains the way he often intentionally distracted his son in order to make him str ...

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