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Drivers have fun, find unexpected benefits from their radio shows

By Brett Borden
Special to ESPN.com

Thursday, May 22, 2008

Drivers spend most of their time on television playing product pitchmen. Every time they are interviewed they squeeze in as many sponsors as they can, and commercials often have them playing other roles to sell their products. But rarely do drivers get the chance to the play the role they come about most naturally ... that of themselves. This has led a handful of them into a world where they can be themselves, radio. Jimmie Johnson helped start this modern trend with an XM radio show, co-hos ...

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