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REPORTING FROM ... THE EA SPORTS ROOKIE MADDEN BOWL

By Bruce Feldman

Monday, May 19, 2008

Everywhere you looked around the ballroom at the Loews Santa Monica Beach Hotel Friday night, there was one of last fall's top college football players, eagerly waiting their turn at the videogame console for the EA SPORTS Rookie Madden Bowl. Jake Long, Matt Ryan and Darren McFadden were among the A-listers in attendance, battling it out for the title. This Madden Bowl consists of recent draftees, fresh off taking pictures for their first pro trading cards, who had come to Southern Californi ...

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