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THE METHOD TO OUR MADNESS

Tuesday, April 22, 2008

We created the Ultimate Standings in four steps. First, Markitecture, a Norwalk, Conn., marketing consulting firm, conducted a poll of 1,000 fans across North America to determine what they want most in return for their emotional and financial investment in their favorite teams. The survey covered 21 topics, from "has strong leader as coach" to "provides avenues for fan feedback." Second, through ESPN.com, we asked fans of MLB, NBA, NFL and NHL teams to rate their clubs in these 21 areas of pe ...

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