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7 THINGS YOU SHOULD KNOW

By Chuck Esposito, Assistant Vice President of Race & Sports at Caesars Palace (as told to Sam Alipour)

Friday, March 14, 2008

1. WATCH WHAT YOU CALL US. "We're oddsmakers. Bookie has an illegal connotation. It's legal to accept wagers in Nevada, and we're regulated by the State Gaming Control Board." 2. WE'RE SHOWN THE MONEY. "The Big Football Game in February—our lingo for the Super Bowl—gets the most action: about $95 million industry-wide. But the NCAA Tournament as a whole is catching up. Last year about $85 million was bet. The women's Tourney gets around $5 million, but it's growing." 3. THE TOU ...

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