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Where Earnhardt Jr. goes, so goes Earnhardt Nation

By Marty Smith
ESPN.com

Wednesday, March 5, 2008

Call Dale Earnhardt Jr. the Pied Striper. He told Junior Nation that adidas' three stripes were cool, and they lined up in his draft to the retail counter. "We're used to having passionate consumers come through our doors, but when you talk about Dale Jr., how people connect with him … we've gotten thousands of letters stating, 'Because you support Dale Jr., my whole family's going to buy adidas and my kids are going to wear adidas to school,'" said Mark Clinard, business unit directo ...

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