"The league is very concerned with how its players are seen. Take NBA Cares, for example. The league knows that by running those commercials, people are going to see these million-dollar athletes in a different light, working in the community and engaging the fans. It's going to change the way people see us. When I watch the commercials even I look at people differently. It's smart. This is a business and you need to project the best possible image." -Caron Butler WIZARDS "I thin ...

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