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The pursuit of fans: How far is far enough for the NHL?

By Terry Frei
Special to ESPN.com

Thursday, December 20, 2007

When NBC broadcasts the NHL Winter Classic on New Year's Day from Ralph Wilson Stadium, the network and the league will be hoping to draw in both the sport's fans and others intrigued by the outdoor setting -- those who, a day earlier, would have had a 50-50 shot of identifying whether Sidney Crosby plays for Buffalo or Pittsburgh. Whether they have tired of college football and decided to turn their backs on Michigan-Florida in the Capital One Bowl, or have any other reason, perhaps they'll be ...

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